Take a ride like never before with the 2024 Loft 7D Step-Thru by ELECTRA. Made for city-slickers, this bike offers the ideal blend of functionality and enjoyment. Lightweight and featuring 700c wheels, it gives you the optimum speed, comfort, and control required for traversing urban landscapes. Enjoy the city's scenery without having to compromise on comfort or style.

Whizz between locations with the reliable Loft 7D. This high-quality, lightweight city bike is a great value for money, offering an alloy frame and a 7-speed drivetrain. Don't let the weather cut your commute short; the mudguards will keep you dry and comfortable. The Loft 7D is your key to exploring the city's ups and downs while maintaining that cool, unfailingly chic image.

Simplicity meets minimalistic functionality in the Loft 7D. Clean lines and straight bars contribute towards an understated, yet striking visual appearance. The bike's core is a lightweight yet robust aluminium frame that effortlessly supports the Shimano 7-speed MEGARANGE gearing for tackling those steep city hills. Not to mention the alloy dual pivot calliper brakes and rapid-rolling 700c wheels that ensure a smooth, stable trip from point A to point B in no time.

Welcome a new morning with a quick coffee run or end your days with an evening breeze, the Loft 7D is your perfect companion. Designed for a low maintenance, fun-packed city life, this bike is just as nimble and slick as the urban dweller riding it. It effortlessly combines functionality with a trendy design that's certain to turn heads everywhere you go.

With the Loft 7D, getting on and off is a breeze, thanks to the step-thru frame geometry with a lower standover height. Tailor your Loft 7D and make it an extension of your individual style. Embellish it with a front basket for some handy storage space, a bell for announcing your approach, or a cup holder for your coffee fix on-the-go. Don't forget to cap it all off with an Electra helmet- ensuring you arrive fashionably and safely, every single time.