Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference when you ride it - our patented Flat Foot Technology® adds a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, this ride is ready to roll.

You enjoy the casual ride of a beach cruiser but still appreciate quality, craftsmanship and, of course, style. The lightweight Cruiser Lux 7D is the best of both worlds, offering 7 speeds to give you range beyond a quick ride around the block in flip-flops. Not that there's anything wrong with that.

The Cruiser Lux 7D features a lightweight, aluminium frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of 26" balloon tyres.

Classic beauty combined with a comfortable ride, this is a well-designed, stylish bike that will enhance your lifestyle. The Cruiser Lux 7D is a perfect example of what a beach cruiser should be.
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.